About us.

We are a platform connecting those seeking cruelty-free products & gifts with independent brands and makers.

We are proponents of cruelty-free, ethical and sustainable brands & their ability to change the world.

We believe cruelty-free & sustainable should be the norm.

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They Make It.


We believe the world is a better place with handmade, independent & ethically made goods. The makers of these goods form the backbone of the Fetch Lane community and we are constantly amazed at the passion and love that goes into every product on our platform.

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We Find It.


Our mission is to create opportunities for people to share meaningful stories when shopping & gifting to friends, family and colleagues. We see the gifting process as an amazing time to share the story of the founder, the local materials used in a gift or simply the story of a world-changing local brand you have discovered.  Our team is dedicated to sourcing these amazing founders, brands & items every single day.

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You Fetch It.


We are here to ensure no one needs to shop non-cruelty-free ever again. Browse the platform to not only find an item or gift with ‘meaning’ but also an item or gift to delight and surprise. Search the #’s (#fetchforhim; #fetchforher etc.) and refine the search to find that perfect item for you. Then simply sit back and wait for your cruelty-free item to swiftly arrive.